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Behind the Scenes: Evolving Netflix’s Ads Event Pipeline for Live — Part II
By Yogesh Nagarur Introduction In Part 1 of this series , we shared how Netflix built the Ads Event pipeline and approached it as a system design problem: replacing fragmented pipelines with a centralized collection, enrichment, and a standard data contract. The result was Ads Event Publisher, the system that collects ad telemetry from client devices, enriches it with the context of the ad that was actually served…